How To Feature Your Instagram Handle On Business Cards

Business cards have always been useful tools in social interactions. While they are a quick means of sharing contact information, having a social media account is as necessary these days as having a mobile phone or email address. If your business identity leans heavily on Instagram, displaying your handle on your business card can improve your credibility and allow potential clients to engage with you more closely. Therefore, let’s look at the best practices for placing your Instagram handle on a business card in the proper context!  

Why Add Your Instagram Handle to Your Business Card?

Let us first cover the reasoning before delving into the step guides. In contrast to catering for social media purposes only, Instagram markets and brands itself. If you are a freelancer, small business owner, or an entrepreneur, you can digitally display your work, products, and even customer testimonials on Instagram. Adding your business card with Instagram handle allows your target audience to connect with your contents without the need of face-to-face encounters.

Advantages of Putting Instagram on Business Cards :

• Increases Social Proof: A boost in credibility will be reached with a proper Instagram page.

• Improves Engagement: Switches focus toward your latest works, promotions, and other news.

• Fosters Cohesion: Simplifies interaction with potential clients or customers as they access your content and services.

• Provoke Instant Response: With a QR code, people can scan it to follow you directly.

With the reasons out of the way, let’s examine how to best put Instagram on a business card for greatest usage. 

Great Ways of Showing Instagram on a Business Card

When uploading social media info on a business card, clarity is the utmost importance and should not overshadow professionalism and design. Here are some suggestions on how to go about it.

1. Just  Add  Your Instagram  Name

The simplest approach would be stating the Instagram handle as @username. When listing contact information, include the account so that it does not clash with rest of the branding.

 Recommendations :

• Avoid clutter: @yourbrandname

• Increase legibility by making font larger.

• Use the Instagram logo to make it clear what platform is being referred to.

2. Add Instagram QR Code On Your Business Card

Another method is adding a business card Instagram QR code. Having a QR code on a business card makes it easier for people to visit your Instagram page with just a click.

Steps to Add a QR Code :

• Create a QR Code: Use Canva or QR Code Generator for different templates.   

• Link It To Your Profile: Ensure that it’s set to connect to an Instagram account.  

• Position It Appropriately: Ideally the QR code should be located at the back of the business card, along the bottom edge.   

• Self-Scan: Scan it for yourself first to determine if it links correctly.  

In addition to these steps, QR codes can also be placed on billboards and flyers to provide instant and effortless access to information.  

 3. Add  Instagram  To  Your  Business  Card  Design  

If your branding focuses on Instagram a lot, then your business card design with Instagram elements will definitely get you attention. Think about these ideas :  

Use Gradients And Icons That Fit The App : Put a gradient background along with the business card.

Add A Phrase That Draws Attention To Direct Action : Add Follow us on Instagram for exclusive updatesto target-specific audiences.

Use A Snippet Feature Of Instagram Highlight: Consider including a snapshot of your content in the design feature for a sneak peek of your feed.

 4. For  Your  Cards, Instagram  Should  Be  The  Prime  Focus  Area 

You can make your handle the focal point if your business revenue includes sales via Instagram (influencer, photographer, designer, e-commerce brand, etc.). You can get creative and bold with the placement on the card rather than keeping it subtle or going with a standard location.

 Suggestions :

• Use a large, bold font and center to grab the attention of users.

• Use a different background or texture around it to make it pop.

• Use an Instagram-like speech-type bubble.

This practice helps especially those who have a hyper-focused work scope that revolves around visuals. 

5. List Your Other Social Handles With Instagram On Your Business Cards 

If you are active on multiple platforms, consider adding Instagram, LinkedIn and Facebook Social Media icons below to your business cards. 

Extra Useful Information : 

• Avoid cramming multiple social platforms on the card. 

• Using only 2-3 will make it more appealing. 

• For an aesthetic touch, ensure all branding is the same style.

How To Accurately Use Instagram To Market On Business Cards

In order for a potential follower to follow your page, there needs to be more than just having your Instagram handle on the business card. In the event that you do not have a large following, here are some ways to ensure maximum engagement : 

1. Employ a Call-To-Action (CTA)

Instead of solely stating the handle or including it on the business card, it is more effective to give customers a reason to follow your account. Examples of CTAs useful in this scenario include : 

• For exclusive promotions, don’t forget to follow us!

• Use the QR code to see the most recent projects we’ve worked on.

• Follow us on Instagram for inspirational tips and community browses.

2. Provide Followers With Good Reasons To Follow Your Account

In an attempt to follow your account, lure potential customers using the following misguiding methods : 

• New followers receive discount codes. 

• Free downloads or other forms of content. 

• A draw to decide the winner of a giveaway contest. 

3. Bring  Fresh  Content  Constantly  To  Your  Profile  And  Make  Sure It  Is  Interesting.

Once per week, post something of value so that your followers can engage with the content. Thanks to this, they will be able contribute to comments and will want to look at a well maintained page. While the page remains visually appealing, the more value a potential follower has, the more likely they are to engage with the brand.

4. Using  Instagram  Effectively  For  Your  Business  Alongside  The Business  Card

The business card is just a slice of the whole pie. Here’s how else you can improve your Instagram following :

• Include your Old My Instagram profile username in your email signature as well as other invoices created by you.

• Place your business card in reception areas, on pop-up stands on your business events, conventions, or even on co-working business spaces.

• Spread the word and ask some of your loving clients to tag you in social media and let them do the homework.

Conclusion

The act of putting a Instagram handle on business card is extremely useful to improve any brand’s marketing on the internet. The brand can choose to put a simple business cards for instagram, a QR code to business cards to better marketing strategies, or a daring business card for complete branding with Instagram style. Anyone gets a business card is willing to get associated with you, so why not make it appealing. Following the above suggestions, you can turn your stationary into an effective marketing device for the digital world.

In short, business cards are a networking opportunity unlike no other; never focus solely on the phone numbers or emails on the card. Think about how Instagram can be used to foster engagement and growth. The next business card you design will generate so many opportunities. Get on the bandwagon NOW.