How To Optimize Your TikTok Profile Settings To Attract More Followers.

While the app is widely known for dancing and challenges, many often assume that these are the app’s primary features. This is not the case as entrepreneurs, vendors, businesses, and many influencers are exploiting Tik Tok as a marketplace and growing platform for their needs.  If you do not have an optimized profile, chances are good that your greatest videos wil not be shown to the audience you are trying to target. And this is the main reason why modifying your TikTok profile settings needs to be done for growth. 

1. Choose  A User Name  That  Appears  Distinctive  Out  There

As you might have known, the username becomes the focal point for people. Hence it is important to use a name that can be easily remembered and spelled. Placing too many numbers and symbols in a profile makes it harder to be located by others and should be avoided. Preferably, your username should encapsulate your brand, interest, or character. Instead of using random numbers after the username, try using simple variants like ‘official’ or ‘my’ if the username is taken. 

Rather than having the username @Susan_4983, she could have used @SusanTheStylist or @SusanStyles as her names are much more fitting for these handles.

2. Create  An Eye-Catching Profile Picture  That  Sets  You Apart  

I am certain that you have not missed this, but your profile picture is something that carries significant meaning in modern society. As a creator or firm, one of the things you must check on your TikTokSS profile settings is a neglecting high-resolution image.  

• If you are an individual creator, then use a bright picture that is well-lit.  

• If you are a business, make sure your logo can be seen and recognized even when it’s small.  

In order to gain recognition, people must be able to tell at a glance what your profile picture is and it should be universal across all social platforms.  

3. Write  The  Most  Attention  Grabbing  TikTok  Bio  You  Can  Think Of  

Your TikTok bio is probably the part of your profile that gets the most attention. A bio for your page should strive towards being engaging, concise, while also showing the audience what you are offering. The profile can contain a CTA (Call To Action) along with emojis to draw attention.  

Best TikTok Bio Guidelines :  

• Be blunt in telling people what you do, for example: “ Singer |  Digital Artist |  Travels Vlogger.”

• Think of a catchy tagline: “Spreading good vibes, one TikTok at a time ”.  

• Add a Call to Action like “DM for collaborative works” or “Check out new videos every Friday ”  

If you have one, use your other social media or website link if available.   

4. Select The Profile Option That Best Matches You  

You can use the profile feature on TikTok to help you feature your best content that consideration will be made for the type of users that may be interested. This is a very crucial TikTok growth strategy step that many people seem to lose sight of.  

• If you are an artist, use “Musician” under other categories.  

• If you are into clothing, use “Beauty & Fashion” for the interested section.  

• For people running companies, select the category that suits your industry best.  

Selecting the correct category for your profile file is crucial Tik Tok SEO and helps you reach more of your target audience.   

5. Link Other Accounts Social Media Accounts With This Profile  

Crosspromotion is super important! You can link your Instagram and YouTube accounts in your profile on TikTok, so make sure to do it if you want them to find you elsewhere and help you grow.

This activity helps your persona credibility and followers are more willing to interact with you on various platforms, which in turn helps your impact.

6. Gather Followers Through Customization of Your TikTok Settings

Switch to Business or Creator Account

A Business or Creator account serves marketing needs, planning, and promotional activities. Open your settings screen by doing the following steps : 

1. Navigate to your profile. 

2. Click on the three dots at the top right corner.

3. Tap the option “Settings & Privacy”.

4. Select ‘Manage Account’.

5. Click on either “Switch to Business Account” or “Switch to Creator Account.”

With this option, you can track your audience, measure your metrics, and create content with greater infomation.

Turn On TikTok Analytics

If you have a Business or Creator account, you can access to TikTok analytics which will help you understand :  

• Characteristics of your target audience (age, location, hours they are active, etc.)  

• Videos that performed the best  

• Engagement and growth metrics    

This data should be used to enhance content engagement for better outcomes.  

7. Public Profile  

Surprisingly, a significant number of them choose to keep their accounts as private, which limits their growth potential. 

To check :  

1. Click on “Settings & Privacy.’’  

2. Click on “Privacy.”  

3. Toggle OFF “Private Account.”  

Having a public profile increases the chance your videos will be seen and pushed by the TikTok algorithm.   

8. Optimize Your Display Name For Searchability  

Searching on TikTok is now a more central feature. To this end, your display name (the text written in bold at your profile ) should be something that people can conveniently use to look you up.

• What this means for you is that people would be able to find you quite easily when searching for relevant content. 

• For example, if your username is @TechGuru, then your display name can be Tech Tips and Hacks | John. 

• For example, if your username is @EmmaEats, then your display name can be Marketing Guru Food Blogger Emma’s Kitchen. 

9. Showcase Your Best Creations. 

There is always a main point of attraction on a profile, which are the three pinned videos at the top. It is the best decision to add the videos which depict your most wonderful work in detail, so curators will be impressed when first meeting your profile. Remember, so called “best works” should always come first because they are the cherry on the cake.  

 What to Pin?  

• Best engaging video introducing products or new services  

• Brief brand introductory video summarise and resume in short  

• Memorable captivating engaging video  

10. Simplicity is Key. Your Profile Comes First.  

Your brand TikTok profile optimization, in fact, does not end at settings; turn studies into branding as well. This forms the brand identity that helps people follow you. Remember to ensure that your profile contains a constant scheme of color and font styles for the videos produced.  

Pro Tip : Try using the editing styles and filters of your brand, as these will assist in differentiation for your audience. You do have a choice in capturing their loyalty. It also increases brand recall.

11. A Captivating Look Through A Profile Video (Optional) 

To improve your TikTok visibility, it helps if you make a profile video explaining who you are and the type of content you create. Feel free to upload an entertaining 10 second long video that can be placed at the top of your profile. 

Final Thoughts

No matter how great your TikTok videos are, poor TikTok profile settings can limit your follower count. After changing your username, bio, profile picture, and TikTok growth strategy, the chances of being discovered, contacted by, and subsequently followed by users range into the hundreds. 

You do not need to wait for your followers to work some sort of magic. Instead, you can achieve it with minimal work. Use these tips for TikTok profile optimization and increase the reach of your content with ease.